SEO Friendly URLs & Custom URLs
Automatic URL Rewriting, provided by our ecommerce optimization features, turns long, dynamic page addresses into static, keyword filled search engine friendly addresses to boost your product pages in the rankings. Most other shopping carts use query string parameters to display every product through one page, such as /Product.aspx?ProductID=2, which can severely limit your SEO rankings. Spark Pay automatically generates SEO friendly URLs that include relevant keyword text, such as "/product.html".
Specify your own custom URL or path to a page for any product, manufacturer, category or content page. Override the default automatically generated Ecommerce SEO optimized URL with your own. Such as "whatever-you-want.html" or "www.yourdomain.com/yourchoice/"
Keyword-Dense HTML Pages
Spark Pay automatically optimizes the page title, meta tags, alt text and URL of every page and items on your pages in your site for optimum search engine placement. It also allows you to override the automatic settings. Additionally it 'removes' unneeded markup typically needed for dynamic automated systems such as long control names in the html markup resulting in higher keyword to markup ratios.
Keep Page Rank When Moving to Spark Pay
Changing all of your URLs when switching shopping cart providers can destroy your sales if you are not careful. Google will drop all of your existing links if they receive 404 File Not Found errors when they check for page updates. Using the global URL Rewriting in Spark Pay SEO Shopping Cart Software you can provide all of your old URLs and point them to your new Spark Pay URLs with 301 Permanent Redirects.
Redirect Dead URLs with 301
Modify your URLs to improve Ecommerce Optimization relevance without fear of losing your existing rankings! Spark Pay SEO Shopping Cart Software automatically redirects your page requests to the most recent version of your URL with a 301 Permanent Redirect so Google will know your page has moved.
Empower your customers to promote your store and products! Social Sharing is a great way to get your customers involved. Spark Pay features a lot of powerful tools for sharing (Product Reviews, Facebook Store, Product Social Links, Embed Tools, and more!)
Spark Pay makes it easy to handle redirects for any necessary pages, so you aren't spliting a pages SEO value.
Spark Pay automatically creates an organized structure for your catalog and allows for further grouping. You can organize product information by category, manufacturer/brand, attribute, variant, product groups. More organized classifications for your site data help out search engines.
Fast Page Loads
Spark Pay continually optimizes its app infrastructure and website framework for speed, which means that our sites outperform other platforms, hands down. This means higher priority for search engines and better rankings.
Robots.txt/Robots file control
Spark Pay gives you full access and control of your Robots.txt file, which tells the search engines how to index your site.
Blogs and Optimized Content
The Spark Pay Blog System and Content Management system is engineered with SEO in mind. Use these tools to create and share great content from your store. Draw more inbound links, greater customer loyalty, and create discussions that keep you close to your audience. Visit Spark Pay's own Ecommerce Marketing Blog, which is built on our very own blog software.
Search Friendly Code Format
The entire storefront has been designed to include only the absolute minimum formatting code to allow for more keyword-dense, search engine friendly shopping cart pages.
Google Sitemap Generation
Spark Pay automatically generates a Google Sitemap page, which stays up-to-date at all times, to feed Google all of your product, category, manufacturer, and content page URLs. This allows your new site, and future updates, to be discovered by Google immediately and indexed quickly!
Custom HTML Areas
Insert and modify search engine optimized text throughout your product catalog and categories without any HTML knowledge using the built-in WYSIWYG Editor.
Custom HTML Content Pages
Upload or create search engine optimized pages without any HTML knowledge using the Content Management System.
Refine Each page
Refine every meta tag, description, page title and more on each page or leave it blank and Spark Pay will automatically fill it with relevant keywords.
Image Alt Tag Customization
Change image alt tag text across your online storefront's images or leave blank and our SEO shopping cart software will fill it in automatically.
Clean, Fast ASP.NET Code
Spark Pay is built on ASP.NET to deliver a stable and agile app framework.
SEO and Pay Per Click Advertising
Spark Pay Ecommerce Optimization provides all of the tools necessary to create a search engine-friendly website from day one. However, having a high quality, search engine-friendly website isn't all you can do to ensure online success. In order to further increase your website's online presence, natural search engine optimization should work hand-in-hand with other marketing efforts, including Google Adwords pay-per-click advertising. We have built customized resources to help you get your PPC campaigns started and optimize them to send more high quality leads to your store. Visit our Ecommerce PPC Management page for more details.
Fast SEO Friendly Templates
Google Analytics for eCommerce
Spark Pay allows for easy integration with Google Analytics which makes it easy to keep up with your online store's traffic.