We all know that the holidays are a busy (yet profitable!) time for ecommerce merchants. The 2014 numbers suggest that it's actually getting even more lucrative with each passing year, and this trend is set to continue.

Check out our new infographic, runs through some of the more eye-catching statistics that prove without a doubt that, for e-retailers, the holidays are definitely the most wonderful time of the year!

Add this infographic to your website by copying and pasting the following embed code:

Key Stats:

According to Deloitte LLP, online sales and mail orders will increase at least 13.5% this year. 

It's predicted that mobile commerce will account for 33% of US online holiday sales.

Up to 70% of US Ecommerce shipments during the 2014 Christmas shopping period could include free shipping - a 3% increase over 2013.

As a percentage of total Ecommerce sales, the holiday period made up 23.5% in 2013 vs. 20.5% in 2008

20-40% of yearly sales for SMB retailers take place in the last two months of the year. 

1 in 5 US and UK cosumers did ALL their Christmas shopping online in 2013. 

84% of Americans did at least some Christmas shopping in 2013 (only 16% did none!) 

44% of consumers plan to shop on a tablet this holiday season.

94% of consumers will shop the same (or more) from a computer as last year.

17% of consumers will shop less in brick-and-mortar stores this holiday season.

66% of consumers do their holiday shopping in September, October and November.

49% of marketers will launch a holiday marketing campaign before Halloween.

In 2013, Thanksgiving Day online sales grew by 19.7% year-over-year.

Thanksgiving & Black Friday sales were worth over $1.9bn in 2013 - up over 18.5% from 2012

There were 4,156,900 Tweets about Black Friday 2013 - 43% positive, 35% negative, 22% neutral

Mobile sales made up 17% of total online sales on Cyber Monday 2013 - an increase of 55.4% year over year.

Cyber Monday sales were up 31.5% over Black Friday 2012-13. 

Consumers who were aware of Small Business Saturday spent $5.7bn with independent merchants in 2013.

Boxing Day 2012 was the busiest day EVER for Ecommerce in the UK.

64.8% of shoppers use social media to find the perfect gift.

Email is the top holiday marketing channel for 55% of brands.

66% of 2012 Black Friday purchases were the result of a social media interaction.

Mobile is expected to have an impact on 87% of all holiday purchases.

In 2012, 25% of consumers purchased gifts from a retailer they had never even shopped with before.

64% of respondents said they have bought a product because of something they saw on Twitter.

Get tips and resources for selling delivered directly to your inbox.
Comments (
October 24, 2014 1:46 PM reply Keri B
It is amazing how much earlier the holiday season starts every year. About two weeks ago -- and I'm writing this on Oct. 24 -- I drove by a house with Christmas lights up. They weren't lights that could possibly be interpreted as Halloween lights -- there were actually inflatable snowmen and Santas around the property as well. Sheesh. I guess it makes sense that holidays sales will go up when the holiday season continually expands.
October 24, 2014 1:48 PM reply Ali4445
Wow! Thanks for sharing this infographic. It's great to see that holiday sales are predicted to be up in 2014. That gives all of us sellers a good reason to start promoting early and snatch those sales!
October 25, 2014 2:31 PM reply Josh R.
It's that time again! The amazing thing to me is the growth of cyber Monday. It is obvious that within a year sale on cyber Monday will exceed sales on Black Friday. It's a great time to be in Ecommerce.
October 25, 2014 5:03 PM reply Geanie Kehr Roake
I think part of the increase in eCommerce is that many people - like myself - are finally getting comfortable with buying online. I started out tentatively purchasing books online, and when that went well, I branched out. Now I love the convenience of online shopping and it seems that free shipping is usually available one way or another. This is definitely the wave of the future.
You must be logged in to post comments.